3 INSTAGRAM + FACEBOOK UPDATES WE'RE EXCITED ABOUT

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The Facebook Developer Conference just wrapped up and here are our 3 favorite updates!

1. AR CAMERA EFFECTS

By using AR Studio, you will soon get to create your own effects and face filters for your followers on Instagram. We think this will be a great tool for brands and influencers to expand their reach as users start to use your branded filters. If you see a filter you like, all you have to do is click "Try It On" and it will be added to your new "Tool Box." Keep your eye out on Ariana Grande, BuzzFeed, and Vogue as they will be some of the first to roll it out. Word is, you'll also get to try on Kylie Jenner's lips. Start brainstorming on your filters now!

 

2.  SHARING TO STORIES JUST GOT EASIER

There will now be a "Share" button in many apps like Spotify or GoPro so that you can share directly to Instagram stories... and you don't even have to connect your Instagram account. Once you click "Share" you'll be able to edit it in Instagram and even send it via DM. We're excited about the partnership with Spotify and how much easier it will be for musicians to share their music on Instagram... not to mention increase their stream!

 

3. VR CONTINUES TO GROW

VR is going to be a big focus for Facebook as they integrate it more into live events like concerts, sports and more. They're going to make this happen through Oculus. They will also roll out 3D Photos this summer which will let you capture "3D Moments" and share directly to Facebook.

To see the full rundown, you can check out Facebook's blog here.

 

Lauren Toews

FOUNDER | TOEWS DIGITAL