The Accidental Decorator Case Study
Franklin, TN Interior Designer
Instagram Marketing Campaign for Interior Design
Overview:
Good design is extremely important to us, so we love getting to work with talented interior designers! We strive to stay up to date with the latest home design trends, marrying our social media strategies with the public conversation. Our research-based approach allows us to take our clients accounts to the next level.
3 Month Recap
Growth Rate
New Followers
Monthly Profile Visits
Monthly Impressions
The Need:
Beautiful and consistent Instagram content, gaining followers, and increasing brand awareness.
The Solution:
We met with the owner to learn more about her specific style and needs, then went to work on researching her niche and putting together a social media strategy. Creative and personalized content is very important for her account so we did content shoots with her to create high quality + shareable content.
We created a mix of educational and entertaining content strung together by creating different “series” of Instagram reels. The engagement rate consistently increased due to the captivating posts which eventually lead to several “viral” reels, bringing in a larger following. Once the reels went viral, there was a plethora of bingeable content available on her page for potential followers to enjoy… thus converting the traffic into real followers!
Our organic social media content package included…
Organic Social Media Package
Instagram Feed Posts
Instagram Stories
Instagram Reels
Hashtag Strategies
Target Market Research
Content Recommendations
Content Visits
Account Monitoring
Monthly Reporting
