How to Create an Email Campaign That Serves

Email campaigns can be a scary business for even the most bonafide business owner. Making a meaningful connection with your audience takes more than pushing promotions and sales - it’s about making your company’s story, along with their story, one and the same - putting your customers’ needs at the forefront of your brand’s attention.

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Defining Your Business’ Target Customer

Finding Your Target Market | Target markets can help businesses better understand their ideal customers, in addition to breaking through the crowd in a niche market. A well-defined market and customer is key to saving money on marketing, as you specifically target customers who are more likely to purchase from your business. Defining your target audience becomes an exponentially more effective and affordable way to generate new business.

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Guest Post | Instagram's new shopping feature

New Instagram Update | With the introduction of the Instagram’s in-app shopping feature, consumers on the platform won’t have to leave the app to order a product. Now, when you click on an eligible product within a shoppable post, you’ll see pricing information and a blue “Checkout on Instagram” button below the product.


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