Defining Your Business’ Target Customer

Finding Your Target Market | Target markets can help businesses better understand their ideal customers, in addition to breaking through the crowd in a niche market. A well-defined market and customer is key to saving money on marketing, as you specifically target customers who are more likely to purchase from your business. Defining your target audience becomes an exponentially more effective and affordable way to generate new business.

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Guest Post | Instagram's new shopping feature

New Instagram Update | With the introduction of the Instagram’s in-app shopping feature, consumers on the platform won’t have to leave the app to order a product. Now, when you click on an eligible product within a shoppable post, you’ll see pricing information and a blue “Checkout on Instagram” button below the product.


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6 Ways to Ramp Up Your Marketing in the New Year

6 Ways to Ramp Up Your Marketing in the New Year | New Year’s is the perfect opportunity to showcase what your business has to offer, refreshing on old practices while keeping customers engaged. Take a look at these six ways you can reinvent and ramp up your business marketing into the New Year.

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