How to Market Your Real Estate or Construction Business Through Social Media
Most people know that it’s important to market their small business online, but many are unsure why it is helpful and how they should do it. We want to bring some clarity and specific tips to help you navigate the ever-changing world of social media…
So here are 5 reasons why social media is helpful for your construction or real estate business:
Brand Recognition.
The more people see of your business online, the more they become familiar with it and you will be front of mind when it comes time for them to engage in their home build or development.Builds Trust.
When you stand out on social media, educate your audience, and show how easy it is to work with you, people will start to see you as the expert in the field and trust your expertise!
Spread the word.
The online community allows you to connect with people you may have never met otherwise! It takes your word of mouth audience and MULTIPLIES it!Showcases your work.
Use this as a virtual portfolio of your work! It helps potential clients get to know you and see how good you are at what you do!
Easily Accessible Customer Service
It’s an easy, convenient and approachable way for potential clients to send you a quick message to ask about your services. This giveS you the benefit of talking directly TO THEM, making a true connection and having the ability to make the sale!
Check out a case study of one of our architecture clients!
How to Market Your Real Estate or Construction Business Through Social Media
You might be thinking “great, but what do I even post about on Instagram?” Glad you asked. We’ve put together a list of easy ways to use social media to your advantage below…
Show off!
Social media (particularly Instagram, Facebook and Pinterest) is a great place to show off your work! Show people what it “looks” like if they engage in business with you. This could mean sharing beautiful “after” photos of your projects to creating clean & helpful graphics.Share your process
Help potential customers know what to expect if they work with you.Share your knowledge
When you share your expertise, it not only helps them feel confident in their decisions, it also helps them trust they you know what you’re doing… and that is worth its weight in gold!Tag your Collaborators
Whenever you post about a project, make sure you are tagging the other companies involved! If you’re a builder, make sure to tag the architect, interior designer, real estate agent, etc! This helps strengthen connections with your colleagues and helps their business, too! Not only that, they may return the favor and share your post! It’s a win, win for everyone involved.
Brag on your clients + team
Show appreciation for those you work with in a genuine way. This helps to build trust and help prospective clients get to know more about the business!ASK FOR INPUT
Followers love it when you hear their voice! Let them into your work process by asking their opinions on something you’re working on in your captions or use a poll on your Instagram or Facebook stories!