Instagram Reels for Business
Have you heard the news? Instagram released yet another way to engage with their platform a couple of weeks ago… Instagram Reels! If you missed it, it’s basically Instagram’s version of TikTok. And if you aren’t familiar with TikTok, it’s a short form video platform that allows users to create snappy videos that are usually short and set to popular music.
But isn’t TikTok or Reels just for kids or influencers?
Absolutely not. While this type of social media experience did start with silly dances, it has quickly become so much more than that. Like any other online community, there is so much opportunity to use it to gain attention for your brand and business.
Why should I use Instagram Reels for My Business?
Now is the most important time to use reels because it’s new! Instagram is prioritizing Reels content over feed posts and stories because they are still in the beginning stages of launching it. Meaning, if you’re creating content for them, they will be nicer to you in the algorithm. Therefore, it will be easier for you to reach more users while the platform is fresh and not everyone is creating content there just yet. In our opinion, this will takeoff and the sooner you get on board, the better it will be for your account.
Beyond the “newness” of Reels, creating this type of content is helpful for your followers to learn more about you and get great information in a short amount of time. Check this helpful Reel out by Later!
How do I use Instagram Reels for Business?
Glad you asked. Though we know the platform will change over time, right now users have been engaging with reels that share quick and helpful information. You can use it to inform your followers how to work with you, give them tips + tricks to create trust, show them an inside look at your business and so much more.
Here are a few Instagram Reels ideas to get you started…
5 tips that would help your target customer
a quick tutorial on how to use your product or service
the biggest mistake your target customers might make
the best tool for your target customer
The answer to your most frequently asked question
Behind-the-Scenes of your work day
How to Create an Instagram Reel
Instagram Reels Checklist
Make your content quick, snappy & to the music
Notice trends and make them your own
Always add trending music
Always add text to share what you’re talking about
Share it to your story or feed